Bookstore Management | Store Promotions

Follett offers a fully-integrated online and in-store marketing program that is supported by advertising, promotions and visual merchandising to inform and entice students, parents and alumni to buy our products.

We have an entire department devoted to visual merchandising

Visual merchandising is not only what our customers see; it helps determine how they feel about the store. Our Visual Merchandising department is devoted to orchestrating the kind of changes that draw customers into the store and bring them back again. They work with individual store managers to keep stores interesting and fresh.

We target alumni and build support

Follett understands the importance of building and maintaining strong alumni relations. To that end, we develop promotional programs tailored to meet the needs of your alumni groups and to stimulate continued alumni support.

Special promotions lend excitement throughout the year

Throughout the year we present a wide range of unique promotions tied to seasonal events, such as the start of classes, homecoming, the holiday seasons, book buyback and graduation. Special programs target new students, graduates and alumni with offers and information of specific interest to them. To honor our rich cultural heritage with special events for African-American History Month, Women’s History Month, Hispanic Heritage Month and Asian Pacific Heritage Month. We also offer a host of value-added promotions ranging from "The Reader’s Choice Book Club™" to a "Senior Salutes Sale," as well as student and faculty appreciation sales.

To promote cultural activities, our campus bookstores have been host to such prominent authors as: