Bookstore Management | Affiliate Partnerships
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Campus Clout
Campus Clout is an extensive, multi-faceted College Marketing
Program tailored to aggressively present your brand and successfully
market to the college student. Our Campus Clout College Marketing
Program utilizes our industry expertise and the resources
of the leading college marketing company, Alloy Media + Marketing.
Campus Clout integrates several college media channels
that are designed to support the marketing objectives of
our client, including:
Marketing programs
We provide in-store promotions and deliver marketing programs
during key times and at high traffic areas. Marketing items
may include:
- Ceiling Dangler Signs
- Banners
- Wall Posters
- Shelf Talkers
- Store Entrance Signage
- Point-of-Sale Collateral
- Year-Round POS Take-One Display
- Counter Cards
- Sweepstakes sponsorship
- Literature or Sampling Hand-to-hand at the register
- Textbook Stuffing
- Book Bag Ad Sponsor
- Book Bag Inserts
Media
Alloy Media + Marketing reaches 8.2 million students annually with
more than 5,000 media boards on 850 college campuses. Media
located in key traffic areas increased top-of-mind recall,
brand and ad awareness, purchase intent and brand usage.
On campus sampling
It is important that your product reaches its appropriate
demographic. Campus Clout offers an exciting range of custom
and cooperative sampling programs that will drive your product.
We provide sampling during key back-to-school seasons and
the December and May book buybacks. Sampling can take place
in bookstores or throughout the campus to effectively and
efficiently distribute product trials.
On and off campus marketing events
Driving awareness through events offers a connection between
campus students and your brand. Campus Clout leverages several
marketing tools to successfully demonstrate your product
offerings. Events we execute include:
- Demo Days
- Co-op Events during spring break and CampusFest
- National, regional and mobile marketing tours
Guerilla Marketing through:
- Intercept sampling
- Street sampling
- Street research
- Promotional staffing
- Campus marketing
- Nightclub marketing
- Chalk art
For further information, please complete the form below:
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